Why You Should Get an Expert to Help You Build Your Brand Identity

If you are starting out in the business world, you may be looking to cut down on expenses. Think you can handle branding on your own?

An Expert will Get it Right the First Time

Branding is one of the most important aspects of your business. It establishes your identity.

Once customers become familiar with your brand, there will be certain aspects that will make your brand familiar to them. Your food packaging branding, the colors you use, the slogans that represent you. This is all part of your branding.

If you decide to change these things later on, it can disorient customers taking away some of the aspects that make your brand relatable. It can also make it difficult for them to find your product on supermarket shelves.

If you call in an expert, you will get branding design and packaging you are happy with so that there is no need to change it later on (although some updates may be necessary to keep current.) Therefore, hiring an expert can be a money and time saving step when you consider the cost of having to continue changing your brand elements as well as a possible loss of customers.

An Expert is a One Stop Shop

Okay, so let’s say you have come up with some great ideas for branding. Will you be able to design packaging that is consistent with these ideas? What about marketing and branding and other graphic elements?

And if you have someone working in house that has design experience, do they have the knowledge necessary to make sure your strategy is successful?

The best package design companies will be familiar with all aspects of branding and design working with you to perfect out of the box ideas and then implement them into the elements that represent your business.

Your Company Resources Can Be Directed to Other Business Needs

If you are trying to run your company and have put yourself in charge of your branding, you may be able to handle everything, but are you able to handle everything well?

If you wear too many hats, it can get in the way of your ability to concentrate on any one thing and your business can suffer as a result.

If you hand your branding over to the right expert, you can be sure they will take the time to focus on your project and you can direct your attention to running your business and the aspects that you excel at.

If you are looking for an expert to represent your business, Lien Design is highly recommended.

Located in San Diego, CA, Lien Design has the expertise to come up with out of the box ideas that will set your company apart. They have experience with several industries and aspects of graphic design. They are known for giving each of the clients the attention and focus they need and deserve.

When you are starting a business, every penny counts but your branding design is an investment, not a place to cut corners. Start off on the right foot with a branding design that is sure to turn some heads and get you noticed. We wish you the best of luck during this crucial time.

How Zero-Waste Packaging May Be Changing the World of Packaging Design

In this environmentally friendly world, we are doing all we can to eliminate waste. But can we actually get to a point where there will be zero waste?

Innovations in packaging design are working towards a world where all material used can be utilized reused and recycled, hence, zero waste. This will eliminate all discharges to land, water and animals that can pose a risk to the environment.

Although the concept of zero waste packaging is yet to be achieved, innovators are making efforts creating designs like plantable packaging, edible containers and nontoxic films that can protect items without creating any excess.

If zero waste packaging comes to fruition, it can be a money saving option for many companies. If the companies are able to reuse the custom design packaging, it will save them the initial cost of creating more single use containers.

Here is a bit about how the business model might work.

Companies who aspire to zero waste can create a shipping service where customers can deposit their used containers. Once the company receives the old containers, they can clean them and prepare them for reuse.

In an effort to move towards zero waste packaging and design, a company called Loop has been created. This is an e-commerce site that allows consumers to buy diverse products. The products they buy are sent in a reusable tote.

Once companies are done with the products, they send them back in the tote to be cleaned, sterilized and reused.

Other ways companies do more to embrace zero waste include the following:

· Opt for reusable pallet/pallet containment

· Use compostable materials

· Offer consumers incentives for returning or recycling their products

· Think of ways your packaging can be upcycled

· Minimize the amount of packaging you use

· Invest in packaging machinery that is geared towards zero waste

Of course, the zero-waste model comes with its share of issues. Some that come to mind include:

Labeling: Recycling labels tend to confuse customers. Often, they aren’t clear about which items are acceptable and which are not. If a zero-waste model is put into place, it may be difficult to let the customer know what to do with their packaging.

Customer Behavior: Many customers may not have the time to recycle their products. They may be too busy to go drop off a package to have it shipped back to the supplier. This can defeat the purpose of the model completely. Therefore, recycling must be made as convenient as possible.

Despite potential problems, many companies may be looking to conform to a zero waste model or to get as close to zero waste as they possibly can. But this can present major changes in graphic and design.

Having the right graphic design agency can get you through the challenges you might face in creating less wasteful packaging and Lien Design is highly recommended.

Lien Design is a branding design agency located in San Diego, CA. Their years of expertise have given them a handle on the latest trends and the most eye catching design. They can help you come up with packaging that is attractive and environmentally friendly that will help you bring in those conversions.

The world is getting more eco-friendly and companies must get on board with their packaging, products and manufacturing methods. What will you be doing to embrace this brave new world?

All designs and trademarks are property of their respective companies and are being shown for educational purposes only.